Request for Applications to Serve as a Local Implementing Partner for the 2013 Marketing Innovations for Health Baseline Survey

Overview and purpose of the Request for Applications

Marketing Innovation for Health (MIH) Project

In July 2012, USAID/Bangladesh awarded the Social Marketing Company (SMC) a four year cooperative agreement for implementing the Marketing Innovation for Health (MIH) program. Under this agreement SMC and its partners will implement an integrated social marketing program to provide a comprehensive range of products and services to the target populations in Bangladesh. SMC partners in this program include Population Services International (PSI), BRAC, Concerned Women for Family Development (CWFD), Population Services and Training Center (PSTC), Shimantik, and EngenderHealth (EH). The MIH project started July 26, 2012, and will end July 25, 2016.

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The goal of MIH is to contribute to sustained improvements in the health status of women and children in Bangladesh by increasing access to and demand for essential health products and services, through the private sector. The program objectives by components (Results) are as follows:

Result 1: Increase availability and reach through expanded commodity sales and distribution through private sector networks, including non-governmental organizations (NGOs), at an affordable price to support family planning and other healthy practices especially focused on low-income populations.

Result 2: Improve knowledge and healthy behaviors, reduce harmful practices and increase care-seeking practices while reaching out to new audiences (youth) through creative behavior change communication.

Result 3: Improve and sustain the delivery of quality family planning, reproductive and child health services, referrals/directly observed treatment, short-course (DOTS) services for TB, and referrals for higher-level clinical services, including long-acting and permanent methods (LAPMs), through capacity building of local formal and non-formal private providers.

The MIH interventions encompass three major areas – community mobilization in 19 priority districts, behavior change communication (BCC) campaign, and capacity building of private providers nationwide.  

Implementation of the 2013 MIH Baseline Household Survey 

MEASURE Evaluation has been designated as the external evaluator for the MIH project. MEASURE Evaluation, with the support of USAID, will examine changes in key outcome indicators and will evaluate the impact of the MIH interventions at the population level in the 19 priority districts. The evaluation will be based on individual-level data collected through household surveys before and after the MIH interventions in MIH intervention and comparison areas. Through this Request for Applications (RFA), MEASURE Evaluation seeks an organization to serve as our local partner for the implementation of a baseline household survey related to family planning/reproductive health, maternal health, child survival, TB and nutrition. The purpose of this RFA is to determine the organization best suited to play this role. The successful applicant will demonstrate superior technical, logistical, and organizational capacity to implement a household survey focused on family planning/reproductive health, maternal and child health, TB, and nutrition. 


Proposals must be submitted electronically to by 5pm U.S. Eastern Standard Time on April 22, 2013. The submission should include all materials related to the application.

RFA Questions and Answers

The question and answer period is closed.

See the full Request for Applications

See Questions and Answers for the RFA