Number of instances of population, health, or environment organizations addressing non-traditional audiences



“Addressing” can include meetings, publications, coalitions, conferences, brochures, etc. Instances should be listed and described according to which PHE sector addressed a different sector or sectors, and on what topics (i.e., sector-specific or integration). Non-traditional audience means an audience that is in another sector from the one in which the addressee typically works.

Data Requirements:

Program or project records that systematically track instances of involvement and identify the audiences

Data Sources:

Project records, secondary records.


Using clearly defined terms in advance can reduce bias in collecting this indicator. When those addressing the audience work in a multi-sectoral setting or when the audience is multi-sectoral, this indicator may not give significant information. Its goal is to collect information about audiences being addressed by organizations that have not traditionally worked in a multi-sectoral setting.


This is only a measure of the number of instances that the program

or project addresses non-traditional audiences. This indicator does not give information on the topics covered. It is easy to collect as long as project records have a systematic form of recording the instances in which the program or project is involved.