New MEASURE Evaluation Resources to Increase Access to Family Planning Through a Total Market Approach


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Author(s): MEASURE Evaluation

Year: 2016

New MEASURE Evaluation Resources to Increase Access to Family Planning Through a Total Market Approach Abstract:

An estimated 225 million women in developing countries want to delay or stop childbearing but are not using any contraceptive method. To expand the market in contraceptives and address this unmet need for family planning, effective coordination is needed among the three sectors that deliver contraceptive products and services in developing countries: the public sector, the nonprofit sector, and the commercial sector. Without that, the actions of one sector can undermine those of the other two, with the unintended consequence of limiting rather than expanding women’s access and choices.

A total market approach (TMA) to family planning gathers and uses data to strengthen collaboration among these sectors. Its ultimate goal is to create an efficiently segmented market that provides women access to a full range of family planning products and services.

MEASURE Evaluation, in collaboration with the Evidence Project (both funded by the U.S. Agency for International Development) and PATH, has developed resources to standardize how countries assess their need and readiness for a TMA. This factsheet provides an introduction to the resources. 

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